RESEARCH THESIS / REPORT
This research project examines environmental initiatives and related consumer behaviours in the Australian surfing industry, and also explores global examples of innovative and exciting ideas emerging as disruptive to the market. The production of the vast majority of petroleum-derived surfing equipment – such as surfboards and wetsuits – relies on non-renewable resources and produces harmful chemicals that place a potential burden on future generations. An item that hasn’t been recycled, or is unable to be recycled, will simply not disappear by itself, and the resulting pollution has the potential to have damaging effects on the health of humans and wildlife. The rising concerns about sustainability over the last few decades – with all environmental issues, not just surfing – is recognition that the current pathway that we are on is certainly unsustainable
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