The fundamental purpose of this research is to inspire further discussion to act as a catalyst for surfing to improve its interaction with the natural environment, learning from the past and looking to the future with an open mind.
This research will look at innovations and game-changing strides towards sustainable practices in the surfing industry and assess how far things have progressed since the birth of the first polyurethane surfboard in 1958. The research will also study key challenges to the mainstream adoption of environmentally friendly materials. Consumer behaviour forms part of this research, as new innovations emerge in the surfing industry they will most likely need to be appealing and affordable to change consumer’s dependence on products that have the potential to harm the environment.
The core part of this research involves dialogue with both users of surfing equipment and its producers, in the form of a public questionnaire, and one-to-one interviews with key figures from the surfing industry.
Research conducted by
Tom Wilson and Prof Tony Sorensen,
University of New England, Armidale NSW, Australia.